Emotional contagion on social media.
How often do you decide to stay out of a Facebook discussion? Is it because you don’t have anything to say? Or is it rather because Facebook discussions turn into a war of words so quickly so that even Gandhi cannot save them?
All you have to do is to look at just one long string of comments posted anywhere online. This is especially on point if the online space is specifically designed for socially sensitive issues. You will have reached the age of enlightenment as far as social media communication is concerned.
Online public communication is often full of spite which doesn’t have anything to do anything with the concrete discussion topic.
Part of the comments is well-argued. Commentators stick to the subject. On the other hand, a huge volume of Facebook or other social media comments targets the author’s look or personality.
We often ad hominem attacks…
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